Agent or broker, decide first
Insurance agency registration turns on one question you have to answer before anything else: are you an agent or a broker? An agent represents the insurer. A broker represents the customer. They are separate registrations with separate obligations, and the answer changes what you may say to a client and who carries the liability when advice goes wrong.
Tell us who you will represent. Everything else follows from that answer.
3S Business Services is a registered business setup consultancy based in Dubai. We coordinate your setup process end to end.
Three intermediary roles that customers treat as interchangeable and the regulator does not.
| What Matters | Insurance Agent | Insurance Broker | Insurance Consultant |
|---|---|---|---|
| Who you represent | The insurer | The customer | The customer |
| Products you can offer | Your appointing insurers | Across the market | Advice, not placement |
| Paid by | The insurer | Commission or fee | Usually a fee |
| Duty of advice sits with | The insurer, largely | You | You |
| Professional indemnity | Expected | Expected | Expected |
Two layers: the firm is registered, and the people who actually sell are registered individually. Firms that build a sales team before the second layer find it cannot sell.
Agent, broker or consultant, and which classes of insurance you intend to intermediate. Life and general are treated differently and a firm is not automatically permitted both.
The application to the supervisor, with the ownership, governance and financial standing evidence it requires of an intermediary holding client premium.
The individuals who advise and sell registered in their own names, with their qualifications and history assessed. The firm's registration does not cover them.
Cover appropriate to the classes you handle, because a broker advising badly is liable to the client rather than to the insurer.
For an agency, the appointment agreements with the insurers whose products you will distribute, which sit alongside the registration rather than instead of it.
The trade licence underneath, registered premises, staff visas and a bank account able to handle premium correctly.
The role decision is not administrative. Change your mind later and you are applying again, not amending.
Whether you represent insurers or customers, which classes you will handle and whether you intend to advise or simply distribute.
Company formed with the correct activity, registered premises arranged and the trade licence issued as the foundation for the registration.
The intermediary application prepared with ownership, governance, financial standing and indemnity evidence, and followed through the supervisor's questions.
Each producer registered individually, with qualifications and background evidence assessed per person rather than as a batch.
Insurer appointment agreements concluded where you are an agency, and the operation launched once the registration permits it.
Insurance intermediation in the UAE is supervised federally by the Central Bank of the UAE, which assumed insurance supervision from the former Insurance Authority in 2020 and publishes the insurance guidelines and licensing rules it applies. The UAE government's business services overview and the Federal Tax Authority cover the wider obligations.
Tell us who you intend to represent and which classes you want to handle. We will come back with the registration that fits, what each of your producers will need individually, and what the authorities and we will each charge, in writing, before you commit.
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